Wednesday, October 17, 2018

15A – Figuring Out Buyer Behavior No. 2

Interview 1
John studies in Marston every day in between classes and expressed that he would use the wireless charging service. He doesn’t care about the charge per minute since it would only be for a short amount of time anyways. The only factor that John cares about is the quality of the service, which is measured in if the chargers work. When looking back on the purchase, he only cares about the specific number increase in charge after using the charger. It would only be a bad idea if the increase in charge increased less than 10%.

Interview 2
Emily studies in Marston after dinner into the late night and would use this wireless charging service, as well. Price would matter to her because she would be constantly using it and might have to wait to get a charge. The quality is very important because the charger has to work so she doesn’t waste her money. Looking back after the purchase, Emily is concerned about only holding the charge until she gets home later that night.

Interview 3
Michael studies at Newell through the night, especially during exam time. Price would not matter to him because this would be a necessity to have his technology charged. The quality would be a very important factor, especially if there is a fast charging option. After the purchase, Michael is only concerned with having the minimal charge on his technology to get him through the night.

Summary and Conclusion
John, Emily, and Michael all agree that the wireless charging would be a useful resource in the libraries around campus. Quality of the charge would matter especially if there is a fast charging option and to get to the most out of their money. Where the price wouldn’t be a deciding factor, they would prefer it to be in a reasonable range and convenient. Only the libraries and the students individually would be involved in the purchase decision and it would be an on the spot purchase. They would all pay in cash, by Venmo, or automatically by UF’s charging online platform. In conclusion, the most important factor to this service is getting the most charge in the least amount of time at the lowest monetary value, while having an adequate amount of chargers to not relocate

1 comment:

  1. Hi Jessica,

    It seems like you got a lot of useful information from these interviews Jessica! I agree with the 3 people you interviewed about wireless charging pads being a great resource at the library. It seems like the quality is a very important factor for all three individuals and that is something to make sure you deliver top quality wireless charging pads. Payments are being done through apps that I think using Venmo or the UF charging platform would not be an issue.

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