Segment: Current UF students who are enrolled full time in Gainesville who study best in the library. I call this segment the "4.0ers."
Interview 1: Nick, a full-time freshman student who lives in Murphree Hall, studies best at library west. Since he has very early morning classes, he recognizes his need for his charger around the afternoon. It becomes a situation when he is too far from his dorm to go back for his chargers. The first thing he usually does when seeing this need is grab the next bus back to his dorm, but it makes it very inconvenient. When they search on Google for a similar product or service, he searches for a small portable charger.
Interview 2: Ethan, a junior business major living at Tolbert Hall, studies best at Marston. Since his classes are in the middle of the afternoon, he is typically studying at the library around the late afternoon into dinner time. When he realizes this need, he usually uses his portable charger, which is usually out of charge. He goes to the library to look for outlets close to any tables, otherwise he goes back to his dorm room.
Interview 3: Rick, a senior sophomore living off campus, studies best at Newell library since it is 24/7. He has many late classes from 2pm-8pm going to the library at night around 10pm until 3am when he needs to study. Since he lives off campus, Rick doesn’t want to go back home unnecessarily. To find a solution to his charging problem, he would ask people nearby to borrow their chargers or ask to borrow the front desk chargers in return of his Gator ID.
Conclusion: All three of my interviews drew to the same conclusion of bringing around a portable charger, just going home, or asking someone else for a charger. All though they see the importance of this product when they get the need of their technology dying, there are other alternatives, which I didn’t think about before. By introducing this product into the market of all libraries, all of these students would be interested in taking on this service.
I agree that there are alternatives if your electronic device is about to die. However, there may be sometimes where no one wants to let you borrow their charger because they need it or not everyone carries around a portable charger. Those are good alternatives, but I think your product would be easier for students to utilize to charge their devices. It's a solution that can apply to anyone at any time of the day. Love the name of your segment by the way!
ReplyDeleteHi, Jessica!
ReplyDeleteFrom your interviews, it seems like once students realize their need, they want the solution immediately! No one wants to stop their studies or have to go home just because they ran out of power - that would be so annoying. I think two things that would make your product successful are (1) convenience/immediate availability and (2) compatible with all devices. I think students would definitely be interested if your wireless chargers provide these two things!