9A - Testing the Hypothesis, Part 2

Opportunity: Implement wireless charging pads to all types of phones and computers in libraries around UF libraries.
	Inside Boundary	Outside Boundary
Who is in?	UF Students, UF faculty, Gainesville locals, people who study all night in the library	People outside of Gainesville, those who bring their own chargers, those who are intimidated by technology
What the need is?	Students can’t work on their homework or study for their exams if their computer/phone is dead	Responsible students bring their own chargers around campus, technology might fail, big money investment
Why the need exists?	With students in the library all night, they forget their chargers frequently.	Students know to become prepared for an all-nighter, students might sit next to wireless chargers even if they don’t need it

Interviews

• John, a UF student, brings his chargers around campus so that he is never unprepared. He wouldn’t see a use in this business idea but seems like a good idea. 
• Molly, a UF freshman, lives on campus and feels like she can walk back to her room to get any chargers if she needs. 
• Cristina believes that she studies best in her apartment and it is too much of an inconvenience to go to the libraries late at night. She thinks that money would be better used in other resources around campus. 
• Hailey believes that the technology would not have a long enough lifespan to be used 24 hours, year-round. Therefore, this would not be the most efficient for UF to continuously replacing them. 
• Jennifer believes this is a smart idea but doesn’t run into the problem of her technology dying that often throughout the day. 

In conclusion, this business idea would have a very niche market of UF students who not only study in the library all night, but also forget their chargers often. But every interview mentioned that the money could be used better elsewhere.