11A – Idea Napkin No. 1

1) You. My name is Jessica Papagno and I am completing my combined degree with a bachelor’s in marketing and master’s in information systems specializing in data analytics and business intelligence. As a senior at the University of Florida in the business school, I have developed the passion to see and improve all forms of businesses at any stage they are at. As a beginning entrepreneur, I plan on taking everything I have learned and putting it into practice in my start-up.

2) What are you offering to customers? My product is to install wireless chargers on all tables in every UF library. This offers more time for students to study through the day and night in preparation for exams. The characteristics of my customers would be administration for UF, while the users of the products would be current UF students. This business could be expanded to general UF classrooms, local restaurants, and so on.

3) Who are you offering it to? We are marketing to all UF current students who studies in the library. These would include freshmen through seniors as well as graduate students who never carry their computer or phone chargers around campus and also stay up late at night studying.

4) Why do they care? Customers will pay for this service, so they can keep studying for their exams for how long they want. This would be a convenience factor for students that would be willing to spend a dollar or two instead of walking all the way home. 

5) What are you core competencies? Our service is very unique and new to the market that no one company offers. Right now, students have to drag around their chargers around campus to use multiple times a day. Once this technology of wireless charging is invented for all types of phones and computers, we would be the cheapest service of $1 per hour at each table in the libraries.